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effect of electronic communication on culture

Because the Internet is an open resource by nature, and because China is an extremely well-connected country—with 22.5 percent (roughly 300 million people, or the population of the entire United States) of the country online as of 2008 (Google, 2010)—China has been a case study in how the Internet makes resistance to globalization increasingly difficult. These forms of communication are seen as valid and acceptable across cultural groups and do not generally reflect cultural adaptations. Like many other fledgling web enterprises, Hulu seeks to create reliable revenue streams to avoid the fate of many of the companies that folded during the dot-com crash (Sandoval, 2009). By ignoring cultural communication norms, the overall effectiveness of any communication is compromised. “THE INTERNET; Facebook.com Goes to High School,” New York Times, October 16, 2005, http://query.nytimes.com/gst/fullpage.html?res=9C05EEDA173FF935A25753C1A9639C8B63&scp=5&sq=facebook&st=nyt. With 40 percent of the public receiving their news from the Internet (see Figure 11.8) (Pew Research Center for the People, 2008), media outlets have been scrambling to set up large presences on the web. Effective communication is what keeps internal processes running smoothly and helps to create positive relations with people both inside and outside the organization. Putting a corporation on Facebook is not without risk; any corporation posting on Facebook runs the risk of being commented on by over 500 million users, and of course there is no way to ensure that those users will say positive things about the corporation. Culture’ has often been defined in simplistic terms as life-style of people of a community. Electronic Communication and Community The intersection of cyberspace and community is at once a real social phenomenon and an intangible philosophical abstraction. Wide coverage: World has become a global village and communication around the globe requires a second only. Since a university e-mail address was required for signup, there was a certain level of trust. Electronic media allow us to retrieve the more participatory and egalitarian forms of worship where authority is dynamic and based on relationships rather than on fixed job descriptions." Get access risk-free for 30 days, However, Hulu has been considering moving to a paid subscription model that would allow users to access its entire back catalog of shows. The Internet has broken down communication barriers between cultures in a way that could only be dreamed of in earlier generations. Other platforms, like Sony’s PlayStation 3, block Hulu for this very reason—Sony’s online store sells the products that Hulu gives away for free. However, modern communication technologies cause privacy concerns and the spread of indecent content, according to LiveScience. So what does this mean for culture and communication? On January 21, 2010, Hillary Clinton gave a speech in front of the Newseum in Washington, DC, where she said, “We stand for a single Internet where all of humanity has equal access to knowledge and ideas (Ryan & Halper, 2010).” That same month, Google decided it would stop censoring search results on Google.cn, its Chinese-language search engine, as a result of a serious cyber-attack on the company originating in China. Unlike other “premium” services, Hulu does not charge for its content; rather, the word premium in its slogan seems to imply that it could charge for content if it wanted to. NBC later posted the video on Hulu, where it could sell advertising for it. With over 12 million subscribers, WoW necessarily breaks the boundaries of previous MMORPGs. 3 (2006): 433–434. 30 Rock, much like Arrested Development, suffered from a lack of viewers in its early years. China, as the world’s most populous country and one of its leading economic powers, has considerable clout when it comes to the Internet. The expansion of corporations into Facebook has given the service a big publicity boost, which has no doubt contributed to the growth of its user base, which in turn helps the corporations that put marketing efforts into the service. In addition, the country is ruled by a single political party that uses censorship extensively in an effort to maintain control. | {{course.flashcardSetCount}} “‘The Office’ vs. ‘30 Rock’: Comedy Goes Back to Work,” New York Magazine, April 10, 2008, http://nymag.com/daily/entertainment/2008/04/the_office_vs_30_rock_comedy_g.html. The study concluded that they could “definitively state that there is a positive relationship between certain kinds of Facebook use and the maintenance and creation of social capital (Ellison, et. “The Pursuit of Community,” New York Times, September 5, 2009, csehttp://www.nytimes.com/2009/09/06/jobs/06boss.html. Again, he suggests that “involvement in any new, self-absorbing activity which has opportunity for failure can increase depression,” seeing Internet use as just another time-consuming hobby, much like learning a musical instrument or playing chess (Newcomer, 2000). Because they all involve the written word, it is tempting to assume that one size fits all. But culture means much more; it encompasses various attitudinal and behavioral dimensions such as values, beliefs, expectations, norms, etc. Wortham, Jenna. One of the most interesting aspects of the study’s results is the suggestion that the academic benefits may exclude low-performing children in low-income households. 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